Our story

Made for families who would rather be outside.

I started The Good Care Co. because I wanted outdoor protection that worked, without compromising on what went into it or how it felt to use.

A family cycling together on an outdoor trail

A higher standard.

I wanted products I could trust to perform without lowering my standards elsewhere. So I set out to build them.

The whole experience matters.

We're designing for beach days, camping trips and evenings outdoors. A good product should perform, feel good to use and fit naturally into family life.

Taking the time to get it right.

Our first insect repellent is progressing through testing, packaging and regulatory review as we work towards launch.

See how we work